We began designing product in 2014 with a limited collection with Target Corp. Since then we launched three more exclusive lines with Target, a bedding and wallpaper collection, and our own stationery line available in stores nationwide and in our online shop. All the design work is done by myself along with a small team of graphic designers. We sell limited-run and exclusive products at our e-commerce store and at our studio.
Using the same filters to define our content that we use to develop a product: if it isn’t adding value, whether it be enjoyment, ease of use, or the opportunity to connect with yourself or another human, we don’t make it. With our manufacturing and wholesale partner, Design Loop, we created a core line of stationery called our Essentials Collection, available on shopwitanddelight.com
Our entire line of W&D Stationery Collection is available for wholesale orders. Currently our stationery line is available in-store at Paper Source, Sugar Paper LA, Oxford Exchange, Pink Print Co, Archer Paper, Flax Pen to Paper, Golden Rule Collective, Epitome Papers, Typo Market and Paper Trail.
This spring, Wit & Delight debuted a new collection of bedding and wallpaper with Hygge & West. Our partnership with Hygge & West is all about embracing the hygge of the every day; the hydrangeas that bloom in my garden, the delicate ornamentation in a gate, little moments of beauty that I pass by on a daily basis, that I began to notice and embrace once I took the time to slow down.
The Wit & Delight for Hygge & West collection features four patterns, in varying colors for consideration.
• Hydrangea – A burst of texture and colors reminiscent of some of our favorite flowers.
• Arabesque – A re-imagining of art deco patterning; muted colors with intricate overlays and ornamentation.
• Topiary – Soft background colors ground a visual field of texture reminiscent of topiaries.
• Margot – A refined take on conventional floral patterns, simplicity, and elegance at its finest.
The Wit & Delight for Target Travel Collection, was inspired by retro styles and iconic travel locations. This fun collection balances sleek, sophisticated lines with a practical sensibility. The line includes colorful hardside roller suitcases* (available in either sage or copper), a spacious weekender duffle bag, stylish backpack, cute cosmetic bag set, and additional travel accessories.
In Fall 2014, Wit & Delight launched a limited-edition collection of products exclusively at Target. From casual beer tastings to an elevated craft brew social, the collection was designed to cater to many types of hosts and party throwers. The collection included thoughtful paper products (table liners, snack caddies, geometric paper bowls, and graphic liners) and many high-quality stoneware and glass pieces (growlers, vases, tea lights, serving platters, and elegant beer steins). We also designed some fun reusable pieces, including a set of kitschy tea towels, playing cards, gold bottle opener, cork coasters, and a variety of candles that make a great focal point on a table.
The beer element comes into play with our all-in-one beer tasting kit (which includes disposable glasses and tasting sheets), notebooks to store your tasting notes, beer buckets fitted with a bottle opener, chalkboard tape for blind beer tastings, and pencils printed with witty sayings on them like “This is my six pack”, and “Beerly Beloved.”