Sneak Peek: Wit & Delight for Target Launches Sept 14!


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I can’t believe the Wit & Delight for Target launch is almost here! The product line will be available in stores and on line Sept 14, and over the next couple weeks, I’ll be sharing product features, recipes, DIY tutorials, and behind the scenes images. Eek! Before we get to all that, I wanted to share a little bit more about the inspiration behind my collection.


When we set out to design this collection, I kept coming back to why I love to host gatherings. And I kept getting the same answer. I host parties to bring my friends and family together. To connect good people with good people, to make them feel comfortable and happy. To make them laugh. When I think back to the best parties I’ve been to, I remember our conversations, belly-aching laughter, the good drink, the good food. These parties are less about the occasion, and more about the mood and the company.

But life gets busy and sometimes we find it hard to make time for get-togethers thrown just for the sake of it. I wanted this collection to make it easier for people to throw those “just because” parties. I wanted to make it easy to plan and simply elegant.


So we designed the collection with versatility and usability in mind. And when you introduce beer– arguably the world’s greatest equalizer into the equation–  you’ve got a winning combination. Beer drinker or not, there’s a little something for everyone in the product line.


The collection includes some thoughtful paper products (table liners, snack caddies, geometric paper bowls, and graphic liners) and many high-quality stoneware and glass pieces (growlers, vases, tea lights, serving platters, and elegant beer steins). We also designed some fun reusable pieces, including a set of kitschy tea towels, playing cards, gold bottle opener, cork coasters, and a variety of candles that make a great focal point on a table.

The beer element comes into play with our all-in-one beer tasting kit (which includes disposable glasses and tasting sheets), notebooks to store your tasting notes, beer buckets fitted with a bottle opener, chalkboard tape for blind beer tastings, and pencils printed with witty sayings on them like “This is my six pack”, and “Beerly Beloved.”

What I love most about the collection is how versatile the pieces are. You can use the chalkboard tape for name tags, or turn the paper bowls into hanging air plant containers. The table runner can be used to wrap sandwiches or a bouquet of flowers. It’s all about how you make these pieces your own.


I’m really proud of what we’ve created, and I hope the collection inspires you to host a “just because” party this fall. Look for more updates on the product line over the coming weeks! For the latest, follow our Wit & Delight for Target Pinterest board.

BY Kate - August 27, 2014

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add a comment

  1. kristin @ W [H] A T C H

    August 27th, 2014 at 10:08 am

    congratulations — i cannot wait to see your line! these images are gorgeous, plus we just bought a house so i am in full on decorating mode!

  2. melissa hernandez

    August 27th, 2014 at 10:17 am

    This looks amazing! I’m so happy when this kind of collaboration happens and beautiful things are more accessible to everyone. Can’t wait to get that bottle opener and the vases. Great work 🙂

  3. Jessica

    August 27th, 2014 at 10:24 am

    Such beautiful pieces! Will the collection be available in Canadian stores? We want in on the gorgeousness too!

  4. Kate

    August 27th, 2014 at 10:29 am

    Hi Jessica! Yes, the collection will be in Canadian stores, too! 🙂

  5. Jenna

    August 27th, 2014 at 10:47 am

    swooning! i am so excited for this!!

  6. Madeline [madelinemade]

    August 27th, 2014 at 11:45 am

    oh my gosh…kate, i can’t wait to see it all.
    the dishes and tray are excellent.

  7. Molly

    August 27th, 2014 at 11:47 am

    Looks great! Is the gold flatware part of the collection?

  8. Alyson

    August 27th, 2014 at 12:58 pm

    I’m really excited for your collection Kate! the beer tasting tray – SO good!

  9. lauren

    August 27th, 2014 at 1:51 pm

    ahhhhh! so happy for you!!! congratulations, kate!

  10. Karen | Char Co.

    August 27th, 2014 at 2:20 pm

    I am eagerly awaiting Sept 14th! Thanks for letting us know!!!

  11. Jade Sheldon-Burnsed

    August 27th, 2014 at 6:23 pm

    It looks amazing Kate… Bravo…

  12. Nicole B.

    August 27th, 2014 at 9:01 pm

    I am so excited for your collection to come to Target! The product looks amazing. It’s right around my birthday too so I’m thinking maybe a late birthday shopping will need to take place!

  13. Thursday Waylay | Peachtree Roadies

    August 28th, 2014 at 4:00 am

    […] are super pumped about the Wit & Delight collaboration with Target! Love their idea of throwing a “just because” party. After stocking up on all their new […]

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    August 28th, 2014 at 8:44 am

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  15. Chelsea

    August 28th, 2014 at 10:35 am

    Great products Kate! I love the line screams “you” and isn’t brightened up to be commercial (does that make sense). I’ll definitely be stopping by my local Target on launch day!

  16. Eva

    August 28th, 2014 at 7:12 pm

    I will definitely go out and get some of that stuff!!!

  17. Jaclyn

    August 28th, 2014 at 10:40 pm

    Everything here is honestly so amazing! I love how rustic the pieces look when they are all styled on that table. I can’t wait to pick up a few of these for future parties. Congratulations!

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    September 5th, 2014 at 12:01 am

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  21. Tanya

    September 8th, 2014 at 10:28 am

    Congrats, Kate! I’m so happy for you and happy to see your line in stores. Cheers!

  22. Kate

    September 9th, 2014 at 9:40 am

    Thank you so much, Tanya 🙂

  23. Exclusive ‘Wit & Delight’ Collection Launches at Target | Fabulously Frugal in Vancouver

    September 8th, 2014 at 9:47 pm

    […] Wit & Delight for Target launches on September 14th and is available for a limited-time only at select Target stores across Canada (excluding Quebec). … CLICK HERE FOR MORE INFORMATION […]

  24. sarah engel

    September 11th, 2014 at 1:59 pm

    This is amazing, how exciting, I am putting 9/14 on the calendar. Can’t wait;) Congratulations.

  25. Andrea

    September 11th, 2014 at 3:46 pm

    This is an AMAZING partnership; I can’t wait! Are the pillows in the first photo part of the collection by any chance?

  26. Bring on Friday

    September 12th, 2014 at 6:21 am

    […] to wear red and khaki). The new CEO wants to make “Target cool again.” This collection launching September 14 from our own Minneapolis-based Wit and Delight looks like it fits the […]

  27. Abbie

    November 11th, 2014 at 5:36 am

    looks amazing! love how the one photo is stop motion video, that is so fun!

  28. Samantha

    February 6th, 2015 at 7:51 am

    I must have that hanging black sign! I know the line is no longer at target but are you still selling any pieces online anywhere!? Would love to purchase. Thanks!

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    September 7th, 2015 at 3:04 pm

    This photo in slow motion is crazy!

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Sneak Peek: Wit & Delight for Target Launches Sept 14!