Sea Salt, Eucalyptus, and Sun: Photos from a Made To Matter Trip

Travel & Leisure

Photo Apr 24, 7 04 11 PM

I’ve been in the branding business long enough to know that companies with good products don’t always equal a company with good ethics. There isn’t one market shift or consumer behavior to thank for the rise of the socially responsible corporation, but we can all agree that it was about time.

Photo Apr 25, 9 59 42 AM

When I left for a weekend in San Fran, getting to know Target’s Made to Matter brands with a handful of other influencers, I was excited, but I didn’t quite know what to expect.

Photo Apr 25, 1 48 53 PM

Yes, the weekend was beautiful. We ate our weight in Vietnamese food under the Golden Gate Bridge; we road a trolly; got the grand tour of the Ferry Building from ultra-cool Jordan Ferney. The invitation was to come to SF, learn a little bit, do some yoga, and leave inspired.

I was curious, but I wasn’t sold.

Photo Apr 25, 6 42 35 PM

I had been on these types of trips before: meet the brand, give them feedback, snap a few photos. But this trip was different. Different in the way a brand with a cause is different than a brand built for profit.

Soma‘s co-founder Mike Del Ponte spent an hour with us in small groups detailing his roadmap to a successful and disruptive product launch, from concept to final product. He gave us advice on developing products for our individual brands and spoke candidly about the hurdles he faces as a small start-up.

Suja‘s founder Annie Lawless taught us delicious new recipes that made eating clean way too delicious. Her kindness and enthusiasm for being mindful about what we put in our bodies came from a personal place, and we were able to witness her passion for her product and who she serves.

Olly‘s team brought their talent for simplifying supplements to the table, providing one-on-one counseling for our individual wellness goals. I walked away armed with real knowledge I would use to make my life better.

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Wit & Delight wasn’t required to write this blog post about these products today, or the trip I took. A handful of other bloggers who were on this very same trip, will be sharing their favorite products and hosting giveaways. Above all, I think this weekend showed me there’s finally enough of us demanding better products made in a better way and now, big business is finally listening. It’s amazing to think just 10 years ago, products like these were only found at Whole Foods or small niche shops. Now, they’re entering the mass market and starting a whole new sector of the economy.

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Thank you to TargetSomaSuja and Olly for hosting an incredible weekend, and for sharing your wealth of knowledge with us. Readers, if you’re looking for a great resort in SF check out Cavallo Point. And, if you need a crazy cool event planned that’s totally outside of the box and banquet hall, Katy Oursler is your gal.

BY Kate - May 1, 2015

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13 Comments  +

add a comment

  1. Angela

    May 1st, 2015 at 4:59 pm

    Ah! Love everything about this! You spoke about ethics a few months back on twitter and immediately grabbed my attention. It’s definitely something I’ve been hoping North American businesses would adopt! Love your blog + authenticity, Kate! Keep it up. xx

  2. Micaela @MindfulMomma

    May 2nd, 2015 at 11:42 am

    So impressed with Target for their dedication to sustainability – both on a corporate level and by highlighting better products in their Made to Matter program. I’ve spoken with a lot of brands who are super excited to be part of that program!

  3. Amy @ The American-Made Guide to Life

    May 3rd, 2015 at 8:26 am

    Target’s Made to Matter is a great start, but it still is a long way off from what it could be. Thanks for the great photos and insight.

  4. LG

    May 4th, 2015 at 9:22 am

    Love!! Thank you for sharing.

  5. Yennie Solheim Fuller

    May 4th, 2015 at 3:12 pm

    awesome post, I feel so inspired to go back to my own products and really hone in on quality and sustainability to make them beautiful and useful!

  6. Kate

    May 5th, 2015 at 6:04 am

    That’s awesome, Yennie. Any recommendations??

  7. Abigail Rosado

    May 5th, 2015 at 7:54 am

    Corporate retailers take note, it’s a good to know Target has at least started the conversation. Honoring consumer demands for sustainable brands.

  8. Diana | Yellow Mondays

    May 5th, 2015 at 11:58 am

    It’s awesome to hear that Target is taking an interest in small companies like these! Looking forward to seeing these brands out in the open in the future!

  9. Clara

    May 10th, 2015 at 3:11 am

    First of all beautiful pics, and I’m impressed with Target for their dedication to sustainability!

  10. Bellissima

    May 15th, 2015 at 2:59 pm

    Love this! Thanks for the insight.

  11. venusia

    May 19th, 2015 at 1:32 pm

    Thank you for the pics…

  12. The Year That Was - Wit & Delight

    April 12th, 2016 at 9:11 pm

    […] Meeting with some really amazing entrepreneurs, including Mike Del Ponte from Soma. […]

  13. Holando

    January 28th, 2019 at 8:14 am

    Thank you very much for the cool photos. Very glad to see it. What are your plans for next weekend? Read my blog https://best-vegas.com/blog/a-girls-trip-guide-to-las-vegas/ and see the following travel options.

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Sea Salt, Eucalyptus, and Sun: Photos from a Made To Matter Trip