Bridging the gap between the digital expression of W&D and the physical manifestation of what we’ve built is the ultimate dream for me. And sometimes when you want to tackle a goal that lofty, the pressure to make something AMAZING right out of the gate can be debilitating. Throw your own personal style into the mix and you’ve got yourself a real internal battle of the inner critic and ego! About a year ago, when I started to seriously consider our foray into product development, I spent the next 4 months designing every day. I looked at the brand through a broader lens and brought in voices that aligned with our brand values to see how they interpreted the W&D ethos. All of it helped me finalize a number of product lines that are designed not just with my own personal tastes in mind, but with you, the reader, in full focus. To make something for you feels all the more personal, and as a result, my love for this brand grew tenfold, because, without readers, it’s just me talking to myself and some friends about whatever friends talk about. So, thank you for being the inspiration behind everything we’ve made this year.

Alright. Now, I’m excited to share the first two collections to be released! We have partnered with Target to offer a limited-time Pet and Travel Collection! Both lines will run until the end of the year, December 31, 2017. So, whether you are craving adventure or in search of the perfect sweater for your prized pup, we have a little something for you.

In an effort to say thank you to all our loyal W&D readers, I’m also excited to announce that we are holding a GIVEAWAY today, just for you! Hop on over to our Instagram page for a chance to win our new W&D weekender bag and backpack! To enter, comment which travel destination you would most love to take your new W&D weekender bag and backpack to, and don’t forget to tag your favorite travel buddy! This giveaway will run now through Friday, November 17th at midnight (CST), with the winner will be chosen at random. Good luck!

Now, let’s get back to the collection details below!

The Wit & Delight for Target Travel Collection, which launched on Sunday, October 22nd, is inspired by retro styles and iconic travel locations. This fun collection balances sleek, sophisticated lines with a practical sensibility. The line includes colorful hardside roller suitcases* (available in either sage or copper), a spacious weekender duffle bag, stylish backpack, cute cosmetic bag set, and additional travel accessories. Shop The Wit & Delight for Target Travel Collection here!

“This travel collection is meant to encourage Target guests to embrace wanderlust, adventure and to really get out and explore the everyday.”

The Wit & Delight for Target Pet Collection which launched Monday, October 30th, is colorful, festive, fun and just plain adorable. Keep your eyes peeled for our pet clothing, accessories, and toys in Target stores near you and online! Designed with my beloved Winnie in mind the holiday must-haves in this collection include: buffalo plaid antler ears, a doggy cable knit sweater and comfy Fair Isle patterned bed for your furry friend. Shop The Wit & Delight for Target Pet Collection here! 

“Winnie is a big part of my family, and I always want her to feel included in this special time of year. This line was created to embrace and share this fun and festive holiday season with your pets!” 

What do you think?! Let us know which Wit & Delight Pet and Travel styles you like by sharing #WitandDelightforTarget on your social channels! And don’t forget to participate in our GIVEAWAY! 

Shop these limited-time collections in Target stores and online at target.com.

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*28” Hardside roller suitcases (Sage and Copper) and cosmetic hat boxes only available at target.com.

Please reach out to b.borden@witanddelight.com for more information regarding these exciting new product launches!

All photos by 2nd Truth Photography