Calling All Dreamers and Doers: Join Our #BigIdeaChallenge


The Big Idea Book was the first product I designed for our stationery line. I was sitting at my computer, looking at a blank screen, trying to pull something interesting out of my head and on to my (digital) piece of paper. I typed BIG in all caps and “idea book” in lowercase. It was one of those moments when such a simple idea translated to the product I was designing at the time. So when we launched our stationery line, I knew the product itself was more of a story than an actual notebook itself.

Today we’re launching an evergreen initiative called the #BigIdeaChallenge inspired by that moment. We’re inviting all types of big thinkers, from the scatterbrains to the go-getters, to the planners and dreamers to share their ideas and backstories with us so we can share their stories with you. Our team will be featuring one entrepreneur per month through the end of the year to help make these dreams a reality. A select few will be chosen by the W&D team, with the final winner chosen by YOU, via IG stories. To be featured as part of our #BigIdeaChallenge on Wit & Delight, fill out this form, or submit a photo of your idea on social media and tag it #BigIdeaChallenge.

Using the #BigIdeaChallenge we’re hoping to connect aspiring entrepreneurs with a community who will cheer on their dreams. I’ve had a chance to share my journey with you on W&D and I can’t wait to get inspired by our readers who are in the middle of making their own big ideas a reality. Not sure if you have an idea important enough to share? If you’re a visual person, share a picture using #BigIdeaChallenge on Instagram. Rather share privately? Our form allows for all you non-visual people to share a little bit about your journey and how you’re bravely facing those blank pages every day and charting your own personal path forward. Whether you are starting a business, working on a nonprofit, launching your career as an artist, or are just looking to connect with fellow toilers and makers, consider joining the community by sharing your work in progress with the hashtag. This isn’t about “arriving” at your perfectly formed big idea, it is about supporting each other when we feel overwhelmed or unable to live up to the task at hand.

To have your “Big Idea featured” on Wit & Delight, fill out this form, or share an image and caption about your business using the hashtag #BigIdeaChallenge.

To kick off the challenge to the community, we’re giving away a couple Big Idea Books to get you started. To enter the #BigIdeaChallenge giveaway head on over to our Instagram page and “like” our #BigIdeaChallenge giveaway post. Then, tag a friend you think would be interested in entering. For an additional chance to receive a Big Idea Book, go to Shop Wit & Delight’s IG Page, and like the giveaway post we’ve got up over there as well) We will be selecting four winners (2 on W&D IG and 2 on SWD IG) at random this month and hope to continue to give more books away as the community grows.

So, what’s the big idea you’ve been working on? What’s gotten in the way of you making strides forward? All progress is good progress, even if that means sharing that you’re stuck or that you’re waiting for inspiration to strike. Can’t wait to learn about what you’ve all been dreaming about


The #BigIdeaChallenge Contest & Sweepstakes (“Contest & Sweepstakes”) begins on July 9, 2018 @10am CST and ends at July 23, 2018 @12noon CST (the “Promotion Period”).

Official Sweepstakes Rules are here.

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