Big News: Wit & Delight for Target to Launch September 2014!


Screenshot 2014-02-12 12.03.17

I’m so excited to share this news with you all: Wit & Delight for Target will land in stores September 2014!

Target contacted me in September last year to invite W&D to be part of a collaboration with top pinners on Pinterest. There are three of us – Oh Joy, Poppytalk, and myself! We’ve each designed limited-edition party products that reflect our tastes and aesthetics, and our lines will be released in Target stores and online throughout the year. Product design was the direction I had hoped to take W&D, and it’s exciting to see those dreams start to take shape.

Screenshot 2014-02-12 11.28.50

The W&D for Target line was inspired by artisan food and craft beer, but the products themselves were designed to make throwing a casually elegant party as easy as possible. Hosting a party shouldn’t have to involve an elaborate tablescape, and while the playing hosting requires time and planning, we sometimes forget that a little bit goes a long way.

I’ll share a peek behind the development process throughout this year on Instagram and Twitter, but in the meantime, check out Joy’s collection, which will be released in March.

Here’s the launch video Target created, and more on Target’s Pinterest initiatives can be found on Fast Company and Mashable.

BY Kate Arends - February 12, 2014

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February 12, 2014 12:58 pm

Very cool, congratulations! I can’t wait to see it in the flesh 🙂

February 12, 2014 12:59 pm

This is so awesome! Congrats!

February 12, 2014 12:59 pm

That’s so exciting! Congratulations.

February 12, 2014 1:04 pm

Congratulations, Kate! Can’t wait to pick some up here in DC!

February 12, 2014 1:19 pm

Oh my goodness, Kate!! Congratulations! That is soo amazing! I cannot wait to see what you designed – soooo excited for you!!

February 12, 2014 1:45 pm

Congratulations! Excited to see the product offering!

February 12, 2014 2:01 pm

So excited for you. I can’t wait to see what you designed!

February 12, 2014 2:09 pm

YAY… SO excited!

February 12, 2014 2:12 pm

BEYOND Cool! Congrats. Can’t wait to see it all.

February 12, 2014 2:54 pm

Target + Wit & Delight = YESS!!!! Cheers!! xx

February 12, 2014 3:18 pm

This is BEYOND exciting!!! Congrats!

February 12, 2014 3:33 pm

HUGE congrats! I cannot wait to see your line 🙂

February 12, 2014 4:14 pm

AH! Too cool lady, too cool…

February 12, 2014 6:53 pm

Amazing! Congrats! Cannot wait to see the products in stores!

February 13, 2014 9:26 am

Woohoo! Cannot wait to see what you and Target come up with. 🙂

February 13, 2014 9:40 am

this is amazing! can’t wait to get my hands on these goods. congrats!

February 13, 2014 12:38 pm

Oh my goodness, this is amazing! Can’t wait to see your collection — what an awesome collaboration!!

February 13, 2014 7:51 pm

That’s pretty rad. Shall we ever run into each other in MPLS & celebrate our changes & success – this shall be included.

February 14, 2014 5:00 pm

Kate, this is so fantastic! I can’t wait to see your goodies at Target. Mega congrats!

February 16, 2014 2:10 pm

How exciting – many congratulations to you! As though I needed one more reason to spend $ in Target. 😉

February 16, 2014 2:22 pm

Let’s see….Most frequented shopping store (groceries + essentials) now partners with one of my favorite daily IG stylists!! I am full of W&D on this one!! Congratulations!!!! 😉 ✌️

February 20, 2014 10:09 pm

I’m going to buy everything! Wow, I follow all of you lovely super talented ladies! You are an inspiration 🙂

[…] would tell you that I am really excited for Target to launch lines from some of my favorite blogs: Wit & Delight, Oh Joy! and Poppytalk. I can’t wait to see what they […]

May 7, 2014 10:30 pm

Congratulations!! I can’t wait:-)

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