My New Hobby? Making Creative Custom Flooring with FLOR Squares!

Interiors & Decor


Ed. note: This post was sponsored by FLOR. The compensation received in exchange for placement on Wit & Delight is used to purchase props, hire a photographer and videographer, write/edit the blog post and support the larger team behind Wit & Delight.

While compensation was received in exchange for coverage, all thoughts and opinions are always my own. Sponsored posts like these allow for development of additional dynamic content to be produced, unsponsored. Thank you for supporting our partners!

I may have gotten a bit carried away. Since I can remember, designing decor has been my pipe dream. My background in graphic design and branding has led me down a different path, but more recently they’ve been finding ways to intersect. This makes me jazzed. Naturally, I was pretty pumped when FLOR reached out to see if I was interested in flexing some creative muscles by creating three totally custom pieces created from their selection. They made the process super easy. So easy, it was hard to stop designing!



The first step in my creative process was pursuing FLOR’s Design Studio feature. I learned all about the different cuts and assembly tricks available. The squares are offered in three custom cuts, which is enough variety to create interesting patterning. I also pulled inspiration from looking through their line of templates. In order to make something unique, I was going to have to think outside the square. Possibilities really started to become endless you begin to consider scale and texture.

After doing the research, I started sketching. I wanted to design three types of flooring solutions: an extra large rug for a living area, a bold geometric runner for our new studio, and classic flooring solution for the concrete slab in our sunroom. Let the designing begin!


Soon enough, I had six different designs in varying shapes and sizes. The modularity of this system made it easy to make design decisions, and now I needed to consult with the designers at FLOR to select the squares I wanted and get some feedback regarding the construction of each rug.


Each FLOR store is designed to be a place to play. They have big grids on the floor along with gorgeous samples of patterns the designers on staff have constructed from the latest square offerings from FLOR. These guys know that they are talking about when it comes to pattern, texture, form, and repetition. I had so much fun chatting with the designers at the Minneapolis location, and they helped me narrow down my designs from 6 to 3. We then selected the perfects colors and textures for each rug.

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Once all the designs were finalized, we placed our order. The squares came in the mail quickly after, packaged and pre-cut per my instructions. All I had to do was open each box and follow my grid to see the designs come to life. Each square fits together seamlessly and are bound by super simple (super strong) stickers. This construction system makes it super easy to swap out one or two squares in case of an accident.

So, without further babbling, here are my three designs!

Design One: Blue Geometric


I wanted to create a modern interpretation of navajo prints using monochromatic colors and different textures. We selected Made You Look Color in Indigo and Made You Look in Periwinkle and paired it with In The Deep in Frost. I love how dimensional this design became with the different textured squares!



Here’s a detail shot. It’s definitely Winne-approved….


The entire installation for this 10×12′ rug came together in an hour. We ordered extra squares incase we need to swap a few out!

Design Two: Geometric Runner

Our new studio space has a long hallway that was the perfect spot for a brightly colored statement. I worked with a fun palette here to make a 2×11′ runner that plays with repetition, contrasting colors, and unexpected combinations.



This rug includes the following squares:  Made You Look Color: IndigoMade You Look Color: CoralHaven Sent Color: Bone, and Made You Look Color: Maize. This one might be my favorite!

Design Three: Smart Tartan


This sunroom has been a thorn in my side since we moved into this house! We absolutely love this room; the windows are gorgeous and frankly it was a big reason we bought the house. But the floor was just a cold concrete slab. FLOR squares are the perfect solution here. They are easy to replace so we don’t have to worry about this space being our makeshift mudroom at the moment. I decided to really embrace the use of pattern here and opted for a neutral tartan plaid with bright coral borders. I think sage green and coral is my favorite color combo!


We couldn’t believe how instantly this space looked pulled together. Flooring can really make or break a space, you know? The squares we used in this space are: Made You Look Color: Coral Heaven Sent Color: BoneMade You Look Color: Grey, and Made You Look Color: Pigeon. You can purchase my Smart Tartan design here!

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We bought a bunch of extra squares for this space because we anticipate it’ll be changed out often. What’s great about FLOR squares is they’re already treated to withstand stains and they recommend you clean them the same way you’d care for your carpet once a year. So, replacing these squares shouldn’t be a monthly event if you’re caring for it properly!

All-in-all, this partnership with FLOR was a blast. I would highly recommend using their customization tools to make your own one-of-a-kind recreation for your home. It’s fun, collaborative, and addicting way to update your home with a smart floor covering solution.

Photography by 2nd Truth and Sarah Hrudka.

Ed. note: This post was sponsored by FLOR. The compensation received in exchange for placement on Wit & Delight is used to purchase props, hire a photographer and videographer, write/edit the blog post and support the larger team behind Wit & Delight.

While compensation was received in exchange for coverage, all thoughts and opinions are always my own. Sponsored posts like these allow for development of additional dynamic content to be produced, unsponsored. Thank you for supporting our partners!


BY Kate Arends - October 3, 2016

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October 3, 2016 9:52 am

OMG These are all amazing!! i have been a huge fan of FLOR for awhile now but, intimidated by only looking online I am in Canada and the closest storefront is Toronto. This post really helps me envision the product more! I think my fave is the mudroom, very fall but not at the same time. 🙂 You have given me the courage to do a custom FLOR rug in my bedroom now!!!

October 29, 2016 9:41 am
Reply to  Jana

Hi Jana! We would love to see you in the Toronto FLOR showroom. We’re here to help you and take that intimidation out of the process! It really is a fun and functional system that beautifies your space. Let us know how we can help you 🙂

October 3, 2016 9:55 am

Oh I love all the designs! What a fantastic idea! Miranda xxx

October 3, 2016 12:00 pm

Winnie is clearly the star of the show! What a cutie!

We have FLOR tiles in our living room and actually clean them by unsticking them from each other and pressure washing them at the car wash using the clamps they provide for floor mats. I was interested to see their updated recommendations for cleaning. When we purchased they said you should run each tile under cold water to clean them…which, as anyone with a dog or child knows is nowhere near powerful enough to clean a piece of carpet. I’m glad they’ve come around on that!

October 3, 2016 1:57 pm

OMG! I’d never seen these before but they’re amazing. I’ve been looking for a way to add some fun/texture/warmth into my room but I have hard floors. This is so perfect though! Love the patters you came up with!

– Natalie

Meghan Kearney
October 3, 2016 2:41 pm

Can we buy the first one! that geometric is AWESOME! (currenlty my entire house is “rugged” in flor, and we’re ripping up wall to wall in another room – this would be perfect in there.

October 3, 2016 5:27 pm

All your designs are amazing – if I saw that runner in a store, I’d immediately think it was your design! I love flipping through the FLOR catalogs that make their way into our office (I work at an architecture firm). But I couldn’t help but stare at Winnie in these photos! We have an 11 mo. yellow lab who looks so similar in color and shape to yours, they could be related. Glad you include her so often here on the blog 🙂

October 3, 2016 7:42 pm

FLOR was so SMART to have you present design ideas – you really showed how fun and creative the rug designing process can be. totally inspired here. great job.

October 3, 2016 8:20 pm

Thank you so much for doing that buffalo checkZ I’ve wanted that in my mudroom for awhile but was intimidated. We have flor tiles in there now but not in a pattern. We love them but it’s time for an update. Just placed an order for three sample colors to do my own version so I’m on my way!

October 4, 2016 9:51 pm

These designs are seriously brilliant. I’ve admired FLOR for awhile now, but you took things to a whole ‘nother level! Wow.

October 7, 2016 10:04 am

LOVE IT! Now I want it. I am very into my plaids. I was under the impression that the look above is gingham, not tartan, which would include more lines of different colors… ?

October 14, 2016 12:32 pm

Love the look – this sunroom is amazing!

December 21, 2016 10:47 am

In the first in store photos, is that indigo, coral and maize? The coral looks pinker there than it does in your studio. I’m working on a nursery and really like the palette.

January 5, 2017 3:43 pm

Is it possible to purchase the Blue Geometric rug (and/or pattern so that I could customize the size) from you or FLOR? I would love to have something like that for my son’s playroom!

Anne DeCore
February 23, 2017 3:10 pm

The tartan is gorgeous — contender for our nursery floor. Question: in your photos I see the uppa baby vista stroller with a matching satchel/diaper bag. Where did you get that fab matching bag? Didn’t see anything in Uppababy’s website. We have that stroller and I’d love to get the bag!


February 24, 2017 7:17 am

Hi there, wondering where those two big baskets with lids are from in the back of the photo?

January 3, 2018 12:05 am

This is really wonderful

January 9, 2018 4:43 am

Dear Mam/Sir Happy New Year! This is Aryan International from India.We are manufacturers of custom hand tufted , hand knotted and flatweave dhurries. We are situated at Bhadohi,which is the centre for rug manufacturing in India.We are a family owned bussiness and we have been in this bussiness for the last 50 years. We only make high quality rugs using the best quality of raw materials like newzealand wool,Hand spun wool,real silk, bamboo silk, Polypropylene,Polyester,viscose.We also make jute rugs in flatweave Dhurries. For custom rugs we only require the image of the design.Then we will provide you with Cad in… Read more »

July 26, 2018 3:56 am

Thank you for posting such a great article! I found your website perfect for my needs
Railways Info

December 4, 2019 6:16 am

Hey Kate! I loved the blue Geometric design as this is quite creative and different than common wood flooring! Great work keep it up 🙂

October 30, 2020 6:20 am
Reply to  Anthony Cooper

Amazing runners. You are doing quite good with this creative flooring idea.

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