7 Ways to Up Your Creativity in 2018

Career Development


I have a sneaking suspicion that your creativity is undervalued. Here’s a friendly reminder that the world needs it, desperately. Whether you’re seeking to write the next Mean Girls or cross-stitch an Etsy-optimized Pokemon hankie, your talent can bring happiness, inspiration and maybe even enlightenment to others. So kick this year off by valuing your creativity, and then maybe even exploiting it for cold hard cash, if not mad Instagram followers. It’s your right! Here are some tips for making that happen.

1. Pick a Focus

I tend to have a new fixation every month, whether it’s using a sous vide machine or taking portraits of my dog. While these jaunts into new hobbies help me learn, they don’t help me finish long projects.

If you’re like me, you might want to try a simple exercise. Take a piece of paper and fold it twice, splitting it into four quadrants. On each, write down a creative topic you care about immensely. They can be super general, like “food” or as specific as “writing a journalistic tell-all of figure skating culture.” Once you’re done, cross out the one that you are least passionate about. Do this until you have just one left. Voila—you may want to focus your project on that. If you’re left with just the word “laughter,” try stand-up comedy. If you’re left with “makeup” start a YouTube channel. Why not? I would love to watch your beauty tutorials.

2. Find Your Voice

Easier said than done. I create voice and tone documents for brands for a living, so I’ve done a lot of thinking on how the tone you use can shape the content you create.

You’re a person, not a brand, so you’re allowed to be as multi-dimensional as you truly are. But you should also have an understanding of what makes you unique. To start, ask a few friends. You may be surprised by what you hear. It’s funny how we can be totally blind to things about ourselves that others easily see.

Then think about how that translates into your medium. Are there creative touches that add a telltale signature to your work? Think about pushing those further.

3. Delude Yourself Into Thinking Your Project is Great Until It Is

Ok, here’s the super hard part. I used to—ok still—have a problem where I’ll start writing a book and then have trouble explaining it to a friend, decide it’s super dumb and then stop working on it. At one point, my husband pointed out that this was odd. Most creative projects sound less than sexy when they’re distilled into dinner conversation. I’m sure George Lucas got laughed at when he was explaining Star Wars at a bar.

Most of my favorite books and movies have plots that sound totally preposterous when you try to explain them. It’s the ballsiness of taking an out-there idea and making it emotional, artistic and fascinating that makes art so incredible. If you’re a little embarrassed to talk about your creative project, it probably just means you’re putting your most vulnerable self into it, which is what will make it good!

4. Write a “Pitch” for Your Creative Project

To further get over the hump of explaining your project to others (or really, the super critical voice in your head), write a pitch for it. Sit down and write a cover letter or artist statement explaining why it’s so important. Read it every day. Then, when you’re done, send it to someone who you want to champion your work.

5. Give Yourself Deadlines

I know everyone hates deadlines. But it’s important to treat your creative work with the same urgency you do for other major obligations. On your deathbed, would you wish you’d spent more time on this? Then prioritize it! Find a program like National Novel Writing Month (NaNoWriMo) or join a local group or class that can help you stay accountable. Read Gretchen Rubin’s Better Than Before for more tips on staying motivated.

6. Don’t Create in a Vacuum

Twitter and Instagram are great cuz you can spend thirty minutes on something, put it online and watch likes roll in. But this means spending time on longer, solo projects can feel super lonely in comparison. Find a friend who you can be 100% yourself around and see if they’ll look at your work once in awhile. They’ll probably be excited to help, and want you to do the same for them. Showing your work to someone is really scary, so reward yourself for doing so.

7. Remember to Play

It can be tough to focus on the business elements of creativity, like discipline, feedback and deadlines. They’re key to growing and learning, but they’re not going to give you the inspiration that will make you creative in the first place. That comes from a sense of fun, play and experimentation. Here’s where all those distracting hobbies can come back into the picture. They’re key to opening your eyes. Cooking helped me understand painting in a different way. Photography helped me look past the screenplay when watching movies.

Deep down, we’re all just big kids. Never lose that desire to color on the walls.

Image source


BY Becky Lang - February 17, 2018

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9 Comments  +

add a comment

  1. Charmaine Ng | Architecture & Lifestyle Blog

    February 17th, 2018 at 10:09 am

    Thank you so much for the tips! ❤️ Always good for us in the creative industry to know what to do to get out of the dreaded rut. 🙂

    Charmaine Ng | Architecture & Lifestyle Blog
    http://charmainenyw.com

  2. Sophie

    February 17th, 2018 at 5:00 pm

    “Delude yourself into thinking your project is great” made me laugh, but in all seriousness thank you for the reminder that we should be a little vulnerable into our creations!

  3. Jen

    February 17th, 2018 at 6:27 pm

    Great advice. I get stuck from time to time so this is very helpful!

  4. Varsha Reddy

    February 19th, 2018 at 1:06 am

    Great! Feels rejuvenated after reading this. Inspired us as always. Thank you 🙂

  5. One Delightful Life

    February 19th, 2018 at 11:23 am

    Love this list and i’m sharing it! Did I miss the 8th way? I see 7 ways.

  6. Robert Quinton

    February 19th, 2018 at 5:29 pm

    Love this! Personally have to put my focus on number 5. Deadlines creep up fast haha!

  7. Kaitlen McPherson

    February 25th, 2018 at 6:28 pm

    This was so helpful! I have really been trying to step up my website and blog quality and have been feeling in a rut!

  8. Friday Faves – foodiecrush – AGENCY SMALL

    March 18th, 2018 at 2:36 pm

    […] 7 ways to up your creativity in 2018. This will be the year! […]

  9. Dean Mukesh Sharma

    June 18th, 2018 at 9:20 pm

    Sometimes we do get stuck at one point or other. But, this will definitely help. Nice post!
    Also, you can check this for creative thinking:
    http://maximizesuccessacademy.com/developing-creativity/

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