What 10 Years of Blogging Taught Me


It’s hard to escape the past when you’ve written about it almost weekly for a decade. When I started Wit & Delight, I had little to no expectations for what would become of this little platform. 3.3 million followers later, each comment, like or note of thanks hasn’t lost its luster. Even with a thousand blog posts under my belt, I still hold my breath as I put my thoughts out into the world, never fully believing in its value.


Last year I knew in my gut the Wit & Delight of the past decade needed to change significantly in 2019, and not just because of a changing media landscape. We outgrow the people we are, shed our skin, and emerge transformed. This website has been the vehicle for transformation for me and I’ve changed in ways I didn’t know possible simply because I showed up and had the courage to share what I was thinking.

This website has been the vehicle for transformation for me and I’ve changed in ways I didn’t know possible simply because I showed up and had the courage to share what I was thinking.

And today, the lifestyle website that began as a self-serving platform has transformed into a vehicle for others to share their experiences. I have discovered the reason I keep this website running is my deep love and curiosity for the human condition. The connections most important to me come not just from what we find in common, but from what makes us different and what makes us uncomfortable. When I think about what Wit & Delight should look like in the next decade, I find myself excited by understanding why we make the lifestyle choices we do and how they affect the way we show up in the world— a world that is more awake to the undercurrent of divisiveness and disruption of establishment than ever before. With all this turmoil, can internal questions help us better navigate the future? What makes us strive to better understand ourselves and what happens when we come to peace with all the questions? What happens to our relationships with others when we see both the dark and light sides of ourselves as equally valuable? Can self-awareness help us move into an era where we treat every human with dignity? How do the little choices we make every day improve or hinder our relationship with ourselves? Could something as simple as a serene space help us heal after divorce? What does our relationship with things say about ourselves?

For every comment we’ve received about “sticking to the light stuff” I’ve taken it as a sign we’re moving in the right direction. Because to me, a lifestyle brand is about showing people how to make room for the whole person they are (the good and the bad) and figuring out how to enjoy life based on their truest self. And that means lifestyle choices will be different for every human. Even the littlest of things.

Thanks for sticking with me for the past decade. It’s crazy to know there are more than a handful of you who remember the beginning of this journey. And please know that you are the reason I keep coming back and pushing to evolve Wit & Delight. We will always continue to grow up, get better, and progress into something entirely new.

And with that, we move into the next chapter.


BY Kate Arends - January 7, 2019

Did you know W&D now has a resource library of  Printable Art, Templates, Freebies, and more?

take me there 

Arrow Alone

Get Our Best W&D Resources

for designing a life well-lived


add a comment

  1. Helen

    January 7th, 2019 at 10:51 am

    Congratulations on 10 years! That’s such an exciting milestone and I look forward to following along for another 10. And thank you for always evolving and taking on such interesting and relevant topics. 🙂


  2. Savannah @ Playing in the Pages

    January 7th, 2019 at 11:11 am

    Woo, 10 years! I just hit eight years on my own blog this past summer, and it’s definitely been a ride. Congrats on a decade of great content, and cheers to another!

  3. Alisha

    January 7th, 2019 at 1:11 pm

    I love everything about this post – and congratulations on 10 years of blogging. I’ve only been following you for 5 but you, the brand, this community, has inspired me every day. <3

  4. What 10 Years of Blogging Taught Me – Business Blog

    January 7th, 2019 at 1:54 pm

    […] Continue reading What 10 Years of Blogging Taught Me at Wit & Delight. […]

  5. Teresa

    January 7th, 2019 at 2:00 pm

    Wit&Delight has been such a source of inspiration since the day I stumbled upon it so THANK YOU and I can’t wait to see what future holds in regards to this wonderful blog ❤

    Teresa | outlandishblog.com

  6. Dad

    January 7th, 2019 at 2:14 pm

    Congratulations, Kate and team, on all that you’ve accomplished during your first 10 years of Wit & Delight. May you continue to create meaningful stories and put impactful content out into the world for the greater good…for years to come. Onward!

  7. Susan

    January 7th, 2019 at 4:01 pm

    Congrats on your 10 years! I have just started following your blog and am looking forward to your upcoming posts.

  8. Krystal

    January 8th, 2019 at 8:27 am

    Congratulations on ten years! I look forward to the next year, particularly as you dive further into tough topics.

  9. Jill Elliott

    January 8th, 2019 at 8:59 am

    Yay Kate! So excited to see what unfolds in 2019 for you and Wit + Delight! Congratulations on 10 years, and for being the voice inside so many of our heads – bravely showing us the way to live, share, talk, and build community. xx.

  10. Charmaine

    January 10th, 2019 at 3:15 pm

    Congrats and thank you for sharing your voice! I’ve enjoyed following along over the years 🙂

  11. annabailey

    January 12th, 2019 at 12:17 am

    Wow what an amazing blog post. You really grabbed my mind. Thanks for sharing.

  12. Segal Jewellery

    January 12th, 2019 at 10:44 am

    Dear Kate, thanks for your posts and positive attitude!
    I have seen only a couple of your posts but would check much more!
    All the best!

  13. amuirbruhn@gmail.com

    January 29th, 2019 at 10:36 pm

    Congratulations!! It’s a huge milestone, and I hope you got to celebrate it!

  14. krogerfeedback winners

    April 25th, 2019 at 7:00 am

    now visit krogers to know feedabck winners ….This IPL is very exciting you can follow MSD

  15. Chaucee

    April 28th, 2019 at 9:20 pm

    I, for one, am absolutely adoring the new editorial direction you’ve take over the past year. Your site stands out. It’s not like all the other big lifestyle sites. Please keep pursuing this kind of content, these kind of conversations!

  16. munir shah

    May 17th, 2019 at 11:09 am

    This was a really helpful post, I’m really beginning to get into skincare. Glad to know I already use some of the products she recommended! 🙂

  17. TweakBox

    May 22nd, 2019 at 11:45 am

    It’s crazy to know there are more than a handful of you who remember the beginning of this journey.

  18. Fred

    June 8th, 2019 at 4:57 pm

    Precious inputs! Thanks for sharing !

  19. Sale Steroids Australia

    June 13th, 2019 at 1:30 am

    It is actually a great and helpful piece of information. I am satisfied that you simply shared this useful information with us.
    Please stay us informed like this. Thanks for sharing.

  20. vex

    July 3rd, 2019 at 4:59 am

    I appreciate it !. I really like it when people are together and sharing ideas. Great site, keep up the good work !. Either way, the web is great and I look forward to seeing it grow over time. Thanks very much.

  21. Nhan

    July 10th, 2019 at 5:06 am

    Started writing blog from year 2008, I now continue to write blog for my own business. As a result, I feel same as what you said.

  22. TuTuApp

    July 13th, 2019 at 9:11 pm

    Thank you very much for such a nice information provided. it helps us a lot. Latest TuTuApp iOS

  23. Ronique

    July 14th, 2019 at 10:40 am

    Hello Kate,

    I’ve only just found your site, but it’s beautiful in every way, especially to the soul.

  24. rehaan12

    July 15th, 2019 at 3:53 am

    I have read your excellent post. This is a great job. I have enjoyed reading your post first time.

  25. MyCCPay Login

    July 21st, 2019 at 1:38 pm

    Well-Written article. It will be supportive to anyone who utilizes it, including me.
    Keep doing what you are doing – can’t pause to read more posts. Thanks for the precious help.

  26. Viral Option

    July 29th, 2019 at 9:43 am

    What a great achievement and milestone…Congratulations

  27. Hammed

    August 19th, 2019 at 9:24 am

    on to the next big thing! Greater you!

  28. 1080

    September 5th, 2019 at 8:47 am

    Congrats on your 10 years! I have just started following your blog and am looking forward to your upcoming posts.

  29. saim

    September 14th, 2019 at 8:21 am

    Precious inputs! Thanks for sharing !

  30. Pinoy Network

    September 16th, 2019 at 2:29 am

    Thank you very much for such a nice information provided.

  31. coc mod

    September 18th, 2019 at 10:58 am

    Really, very thank full to you.

  32. Nina Dobrev

    October 12th, 2019 at 8:19 am

    Thank you for sharing your info. I truly appreciate your efforts and I will be waiting for your next write ups thanks once again.

  33. boxnovel

    November 4th, 2019 at 10:03 pm

    Article with a deep knowledge and well staged. I have visited your website. It is very interesting and impressive. Thanks for sharing with us such a great article. I want to come again. Please update. thank you.

  34. Anamika

    November 14th, 2019 at 2:05 am

    Happy time

  35. Keila

    November 18th, 2019 at 3:21 pm

    I’m kind of new to the Wit and Delight scene but I am so glad that I found this space. Thank you for the content on here and happy 10th birthday! Can’t wait to see what you do in the next 10 years.

  36. Tony Shelby

    December 18th, 2019 at 5:31 am

    What a great journey keep inspiring up

  37. ecommerce

    January 7th, 2020 at 6:58 pm

    Congrats with first decade, Kate!!

Leave a Reply

Your email address will not be published. Required fields are marked *


Why Decorating Your Home Is Good for Your Mental Health

What 10 Years of Blogging Taught Me

The Hidden Benefits of Being Incredibly Uncomfortable

6 Easy-to-Grow, Can’t Kill Houseplants for Beginners

The Golden Rule: A Dream Career Built From Love, Loss and Resilience

Introvert Dating An Extrovert? Here’s How To Make It Work

Tornadoes to Tablescapes: Life Inside the Lifestyle Blog

Black, White and Love All Over

Marriage – A Requirement of Commitment?

Women vs. Women, and a Little Thing Called “Self-Respect”

Homemade Green Tea and Honey Mask

An Apartment of Firsts: A Personal Story

Follow Your Needs, Not Your Dreams

When You Know You Know

A Kinder, More Effective* Approach to New Year’s Resolutions

Kate's Picks: The 22 Pieces That Are the Base of My Wardrobe

How to Make the Switch to a Non-Toxic Skincare Routine

How to Start the New Year with a Fresh Approach to Finances


Arrow Alone

the latest

Thank you for being here. For being open to enjoying life’s simple pleasures and looking inward to understand yourself, your neighbors, and your fellow humans! I’m looking forward to chatting with you.

Hi, I'm Kate. Welcome to my happy place.

Easily navigate all our recommended products across beauty, fashion, decor, and wellness. 

SHOP W&D Loves ›