I’m so excited to share this news with you all: Wit & Delight for Target will land in stores September 2014!

Target contacted me in September last year to invite W&D to be part of a collaboration with top pinners on Pinterest. There are three of us – Oh Joy, Poppytalk, and myself! We’ve each designed limited-edition party products that reflect our tastes and aesthetics, and our lines will be released in Target stores and online throughout the year. Product design was the direction I had hoped to take W&D, and it’s exciting to see those dreams start to take shape.

The W&D for Target line was inspired by artisan food and craft beer, but the products themselves were designed to make throwing a casually elegant party as easy as possible. Hosting a party shouldn’t have to involve an elaborate tablescape, and while the playing hosting requires time and planning, we sometimes forget that a little bit goes a long way.

I’ll share a peek behind the development process throughout this year on Instagram and Twitter, but in the meantime, check out Joy’s collection, which will be released in March.

Here’s the launch video Target created, and more on Target’s Pinterest initiatives can be found on Fast Company and Mashable.

http://youtu.be/nlVmmDI-Z7c

Kate Arends

Kate is the founder of Wit & Delight. She is currently learning how to play tennis and is forever testing the boundaries of her creative muscle. Follow her on Instagram at @witanddelight_.