Good food. Good people. Good times. This Tuesday, we celebrated the launch of Wit & Delight for Target with close friends and family at 514 Studios, here in Minneapolis, MN. I was really excited to share a little peek at the collection, which will be in stores and on line this Sunday, September 14!
The space was designed to feature products from the collection– highlighting the growlers (shown here as vases), tea light candles, tea towels, beer buckets, and our cork coasters (which Jackie of Munster Rose used to create an incredible succulent wall piece!)
Our beer list included a number of local craft brews (naturally), and we selected favorites from Indeed, Surly, Fulton, Lift Bridge, Lucid Brewing, Burning Brothers, and Crispin.
We used platters of cheese and fruit for our center pieces. They were so pretty, guests avoided being the first to cut into them!
But the food! It was SO GOOD! We designed a menu that played off traditional bar food, bringing a twist to burgers, quesadillas, cuban sandwiches, and fried walleye…
…and there was even a pie bar!
We Are The Willows played an amazing set throughout the night while friends enjoyed drinks and bites.
The party favor was a “grower to go”, fitted with two pilsner glasses, a grower, tea towel, pencils and tasting notebook.
A huge thanks to the team that put on an incredible event! It was a dream come true. I hope you have a chance to check out the collection at Target.com or at a store near you. (And YES, we will be in Target Canada stores!)
And, if you’re curious, here’s a Q&A featuring my products from the collection!
—
Event Design: Amy Zaroff Events
Food: Fabulous Catering
Music: We Are The Willows
Event Space: 514 Studios
Florals: Munster Rose
Photography: Nick Fay Photography
Kate is the founder of Wit & Delight. She is currently learning how to play tennis and is forever testing the boundaries of her creative muscle. Follow her on Instagram at @witanddelight_.
BY Kate Arends - September 12, 2014
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Thank you for being here. For being open to enjoying life’s simple pleasures and looking inward to understand yourself, your neighbors, and your fellow humans! I’m looking forward to chatting with you.
Hi, I'm Kate. Welcome to my happy place.
You inspire and deliver, Kate. Your commitment to yourself to stay and true to what you do best has been my favorite part of watching this all come to fruition. Couldn’t be more proud, ladyK.
this is so exciting, kate! i can’t wait to hit up my local target and get all the things! you rock!
Get it girl! What an amazing collection! You can bet I’ll be in Target this Sunday to prep for my sister’s black, white , and gold bridal party!
Congratulations! I have been following your blog for years and am anxiously waiting for Sunday to arrive so I can check out your collection!
This collection looks fantastic! Congratulations on all your success, it is well deserved!
Fabulous!!! So excited for this and for you :)!
[…] Social. I am not-so-secretly jealous of everyone who got to attend the Wit & Delight for Target launch party this week – it looked amazing (especially that pie bar, reminiscent of our wedding […]
This party was such a pleasure to attend! It was great meeting you and I’m looking forward to Sunday! Amanda (Target.com)
What Diana C. said. I’m for sure buying the towels at minimum. Here’s to beer!
Sending you all the fist pumps from California! Can’t wait to check it out this Sunday. Keep up the killer work girl!!!
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a little bit more. Appreciate it!
The flatware?
No one has mentioned it, yet it keeps popping up.
Everyone loves what you guys are usually up too. This kind
of clever work and exposure! Keep up the excellent works guys I’ve included you
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Congrats! I loved the floral Target logo and look forward to seeing your products in store soon! Cheers!
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I was surprised to see some of your collection on the shelf at the Lake Street Target last week Wednesday (candle holders and chalkboard labels). Looking forward to seeing more!
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Shame they don’t deliver to the UK. Keep up the wonderful work, bringing style to the masses
I’m really enjoying the design and layout of your website.
It’s a very easy on the eyes which makes it much more
pleasant for me to come here and visit more often. Did you hire out a designer to
create your theme? Superb work!
I am so excited for you. As a Target employee & long-time W&D fan, I was really pumped to see your name on the list of blogger collaborations this year. The party looks like it was an amazing time – anywhere We Are the Willows is playing has to be!
Hooray! The display was nearly sold out in Boston on 9/13. Congrats!
It looks like an amazing celebration Kate! Every single detail was executed to perfection and you SO deserve all of the praise and party for your hard work. You go girl!
Kate! Been following your blog for 2 years now! My friend and I were so excited to see the line at Target! We went to Target yesterday to look at it Brooklyn! We were so excited for you!
Thank you so much!! The support means a lot to me 🙂
I LOVE the cart you use in your picture for target. Where can I get that cart? I’ve searched and searched.
I actually just bought the one we used in the shoot! Here’s the link: http://bit.ly/1s4clUJ
Enjoy!
congratulations, kate! what an awesome line. we had our wedding reception at 514 last year, it’s fun to see your pictures of that place. cheers!
Congratulations! So fun to see a Minneapolis woman have such success. Looking forward to checking it out today! Cheers!
I’m so excited that I found your blog! Can not wait to check out your collection at Target this weekend 😉 TGIF! Oh, you have great taste in jewelry…I have the same pegasus S&D statement necklace. It’s the bomb.com yo 😉
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Thats a really great post, i like food really much. Thanks for that!!!