Welcome to Studio 125. This is the “official” reveal of our space, the one with the backstory and ALL the resources featured in the countless Instagrams taken over the past six months. It’s been a journey, and to be frank, we’re still working out the kinks. Nonetheless, it’s finished enough to invite you in for coffee or a cocktail IRL, so in essence, it’s finished enough to share with the internet.
This space was just a glimmer in my eye almost a year ago now. I had a baby in my belly, a house jam-packed full of STUFF and no dedicated space to get messy and make things. I knew it had come time to take the leap of faith and find a space of my own, but it felt like really bad timing to be taking on a five-year commitment. It also felt like leasing a space was a public declaration of saying “I’m running a business” and who did I think I was for being so bold?
I looked at spaces about half the size of the one we’re in, and if we were to go that direction, I was worried we wouldn’t have the full flexibility to open the things we make for W&D to an audience, and in person. For as introverted as I am, the idea of being able to extend and translate the ideas behind W&D to experiences has been a goal I’ve been driving towards for a while now.
Life has a way of pushing you past your insecurities and comfort zone. There are usually a few key people cheering you on, like the person you’ve hired to help with your finances (I’m looking at you, Erik and Alex), and a partner who is willing to take a bet on you and your vision. After looking at 6 spaces and not feeling confident with any of them, the clock was really starting to tick. I was looking very pregnant and my consulting travel was about to wrap up. We needed to find something and find it fast.
My accountant gave me the “go ahead” to look at a space that was definitely too big for the current state of our company, and even though there were a number of factors pointing towards staying conservative with spending, the benefits slightly outweighed the risks, and I signed on the dotted line a few or so before going into labor.
This is what the space looked like before we fixed it up. The windows had been updated and I liked that there was a little nook, perfect for a kitchenette.
I designed the floor plan and approved a very small amount of construction. We had a conference room built using the same aluminum materials used for the building’s windows and designed one big quartz island in partnership with Cambria to act as the focal point for the space. Below are renderings I shared with our design partners:
We broke the space up into four areas based on our needs:
I can’t believe how long this process has been! And now that we’re here and using the space regularly, we’ve realized it’s potential and have decided to expand next door! Studio 125 will not only be W&D’s home base but will become a joint partnership specializing in both studio photography and events. There will be three shooting bays, one kitchenette, one full kitchen, a wall of floor to ceiling windows and a wide array of seating. Our offices will be moving to a space enclosed with glass garage doors for maximum flexibility. Follow @studio125_mpls on Instagram and join us on our renovation journey as we build this space! We are currently booking the space for May of 2017. Contact firstname.lastname@example.org to get in touch.
Images by 2ndTruth
BY Kate Arends - March 2, 2017
Thank you for being here. For being open to enjoying life’s simple pleasures and looking inward to understand yourself, your neighbors, and your fellow humans! I’m looking forward to chatting with you.
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