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Here’s the easiest way to connect with any child. Ask them their favorite color. When friends and family ask for what they should purchase for the kids, I tell them to let color be their guide. These days, I know that if I buy anything yellow, August will freak out. Blue? Birdie will love it. 

With a little help from our friends at Primary, we are sharing our ultimate gift-giving guide for kids, regardless of gender. 

Not familiar with Primary? They’re a gender-neutral kids’ clothing brand where every color is for every kid (they have an entire rainbow of colors—what you see here is just a glimpse!). Primary has high-quality basics and slogan-free designs (!!!!). Rather than shop “boy” and “girl,” you can shop for babies and kids.

And to further refine our selections, we’ve enlisted what I consider the decisive rules needed when purchasing for kids: Something to wear, something to read, something you want, and something you need. 

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Something to Wear: Primary – Red Puffer Jacket – $45
Something to Read: Antoinette Portis – Not a Box – $15.99
Something You Want: Le Toy Van – Doctor’s Medical Kit – $49.95
Something You Need: Radio Flyer – Classic Red Wagon – $109.99

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Something to Wear: Primary – Cozy Mittens – $15
Something to Read: Matt de la Peña – Last Stop on Market Street – $18.99
Something You Want: Ambosstoys – Primo Ride On Toy – $199
Something You Need: Piccolina – Printed Umbrella, Construction – $30

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YELLOW

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Something to Wear: Primary – Long Sleeve Slim Tee – $14
Something to Read: Kelly Dipucchio – Super Manny Stands Up! – $17.99
Something You Want: Green Toys – Dump Truck – $29.99
Something You Need: Avanchy – Baby Bamboo Stay Put Suction Bowl + Spoon – $19.99

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GREEN

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Something to Wear: Primary – PJ Top – $14
Something to Read: Saadia Faruqi – Yasmin the Teacher – $5.95
Something You Want: Fat Brain Toys – Sky Nook – $39.95
Something You Need: The Idea Box Kids – Backyard Box – $24.99

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BLUE

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Something to Wear: Primary – Zip Hoodie – $24
Something to Read: Michael Hall – Red: A Crayon’s Story – $17.99
Something You Want: GeoSafari Jr. – Bugnoculars – $12.99
Something You Need: Banwood Bikes – Classic Helmet – $49

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PURPLE

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Something to Wear: Primary – Cozy Legging – $18
Something to Read: Matthew A. Cherry – Hair Love – $17.99
Something You Want: Fujifilm – Instax Mini 11 Purple Gift Set – $79.99
Something You Need: Various sellers – Amethyst Geode – prices vary

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BLACK AND WHITE

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Something to Wear: Primary – Pocket Tunic in Metallic Star – $32
Something to Read: Minh Lê – Drawn Together – $17.99
Something You Want: Insight Kids – Mindful Coloring For Kids – $8.99; Kid Made Modern – Confetti Crayons – $9.95
Something You Need: World Wildlife Fund – Symbolic Adoption – price – $25 – $250

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RAINBOW

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Something to Wear: Primary – Beanie in Rainbow Bright Stripe – $18
Something to Read: Anna Kovecses – One Thousand Things: Learn Your First Words with Little Mouse – $17.99
Something You Want: Magna-Tiles – Clear Colors 100 pc Set – $120
Something You Need: Welly – Bravery Badges – $7.99

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Editor’s Note: This post was sponsored by Primary. The compensation we receive in exchange for placement on Wit & Delight is used to purchase props, hire a photographer, write/edit the blog post, and support the larger team behind Wit & Delight.

While compensation was received in exchange for coverage, all thoughts and opinions are always my own. Sponsored posts like these allow us to continue to develop dynamic unsponsored content. Thank you for supporting our partners!