I have messed up the application of highlighter in the past, and this stick has the perfect width and angle for a cheek highlight that even the most unskilled can master on the first try. I swipe from above my upper brow around to the apples of my cheeks, just above the bone line. Then I just blend in with a brush. It’s easy to use and you can take it with you on the go. Not that you’ll need it, because it lasts all day.