I received a very important tip from a fellow Cheez-It lover: Store them in the freezer. I immediately tried it and, yes, these morsels of frozen goodness indeed taste VERY GOOD. But why? I think it’s mostly because cheese just tastes better cold. Or maybe it’s a surprising sensation of something flakey and crunchy and cheesy also being cold. They don’t taste any different, just…better? Regardless, give this snack hack a try for yourself.