W&D Consults: Building Your Brand Story with Wit & Delight x Skillshare

Health & Wellness


Behind every strong brand there are answers to these questions: Why do they exist? What do they do? And, how do they make their mission a reality? Supported by a brand’s core values, a focused belief statement is essential to driving brands forward, keeping all aspects of businesses tracking along to the same long-term goals.

The same rules apply to even the smallest businesses.

So last year, I took everything I had learned from corporate brand consulting and turn them into classes made to fit small businesses and budding entrepreneurs. I worked with  Madesmith and CAMP on branding initiatives, and both of these experiences were so gratifying. I was looking for a way to replicate those experiences, but on a bigger scale. Enter Skillshare, an online community for creators; teachers and students alike.


The team at Skillshare reached out to me last fall inquiring about a potential collaboration, which initially was more creative focused. While I love working on the creative side, I was more interested in sharing a skill set that can help focus creative pursuits: a strong brand platform.

Those familiar with my background know that I spent a few years the branding firm Cue, here in Minneapolis. Since moving to W&D full-time, brand development is what I’ve spent most of my time doing, even as I moved away from graphic design. What I’ve found is strategic development gives creative ideas wings, and I’ve really enjoyed laying the ground work for the creative and marketing departments looking to retool their brand. I’ve been very fortunate to be able to put into play this newfound passion of mine in some of my consulting roles, specifically with Fossil. Skillshare was on board with shifting the concept from a creative focus to developing a professional (or personal) brand.

Values Page

I’m very excited to tell you that my class, “Personal and Lifestyle Branding: Building Your Story” is now available on Skillshare starting today. The class is composed of 5 videos, roughly 45 minutes, with some light homework involved.

Even more exciting? An offer to join Skillshare at a premium level for 99 cents for 3 months. I encourage you to check out the ridiculous amount of classes offered by Skillshare on their site!

Let me know what you think!

Images: Big thanks to Graphictwister for helping me with the images. Also, the amazing Heiday Floweing Cacti V print in both images!

BY Kate Arends - March 1, 2016

Did you know W&D now has a resource library of  Printable Art, Templates, Freebies, and more?

take me there 

Arrow Alone

Get Our Best W&D Resources

for designing a life well-lived


add a comment

  1. Sally

    March 1st, 2016 at 11:32 am

    I signed up for Skillshare last month and it’s been a really affordable way for me to learn new skill sets. I’ll be adding you video to my cue soon!

  2. Malorie

    March 1st, 2016 at 1:34 pm

    Just signed up!

  3. Gretchen | Brant Creative

    March 2nd, 2016 at 1:34 pm

    Thanks, Kate! Your Venn diagram reminds me of the Emotion Mind / Rational Mind / Wise Mind diagram in Dialectical Behavorial Therapy. Are you familiar?

    Can’t wait to check out Skillshare and your classes!

  4. Aimee Guzman

    March 2nd, 2016 at 11:35 pm

    I have a Skillshare account already and I’m so excited to check out the class!

  5. Aysegul

    March 3rd, 2016 at 7:14 am

    Just took this class and I feel super inspired. I will spend the rest of the day writing down my values, what, why and how. You really broke it down to a level where I feel like I can do it for myself and actually succeed.
    Thank you for sharing your knowledge with us Kate. <3

  6. The Weekend To Do List - The Sweetest Occasion — The Sweetest Occasion

    March 4th, 2016 at 10:50 am

    […] Looking to build your brand online? Check out Wit & Delight’s new Skillshare class – Building Your Brand Story […]

  7. Chris

    March 5th, 2016 at 5:17 pm

    I have an art and handcrafted jewelry brand that I am building, so this class came at a perfect time. I just created my first Skillshare class last month and found your class on the trending page. So It was a great inspiration on a few levels. Super easy to understand and the project is so down to earth. Looking forward to completing it and strengthening my brand. Thanks Kate!

  8. Kate

    March 8th, 2016 at 10:13 am

    thanks for the feedback, chris! glad to hear it was simple and easy to understand. it’s really hard to streamline all the emotional and functional pieces of a brand… especially when it’s your own. glad it helped!

  9. Juliet

    March 7th, 2016 at 12:38 pm

    Yes, doing this for sure!

  10. Jesse

    March 8th, 2016 at 3:56 am

    Very excited about this class! I’ve been using Skillshare for a couple months now and love it. To know that they reach out to interesting creatives by themselves to pitch new projects and get great new classes and content on the platform is awesome. Looking forward to attend!

  11. Kate

    March 8th, 2016 at 10:12 am

    Totally agree. They were fantastic to work with!

  12. Kathylee Forrester

    March 9th, 2016 at 10:41 pm

    Just signed up!

  13. T / build that biz | cait +tiff

    March 10th, 2016 at 5:10 am

    […] behind all of Wit&Delight, the branding at Askov Finlayson (among others).  And now, an amazing class, Building Your Brand, on Skillshare (my favourite learning site).  I just completed it this past weekend and was amazed […]

Leave a Reply

Your email address will not be published. Required fields are marked *


Why Decorating Your Home Is Good for Your Mental Health

What 10 Years of Blogging Taught Me

The Hidden Benefits of Being Incredibly Uncomfortable

6 Easy-to-Grow, Can’t Kill Houseplants for Beginners

The Golden Rule: A Dream Career Built From Love, Loss and Resilience

Introvert Dating An Extrovert? Here’s How To Make It Work

Tornadoes to Tablescapes: Life Inside the Lifestyle Blog

Black, White and Love All Over

Marriage – A Requirement of Commitment?

Women vs. Women, and a Little Thing Called “Self-Respect”

Homemade Green Tea and Honey Mask

An Apartment of Firsts: A Personal Story

How to Make a DIY Holiday Wreath with Little Effort and High Reward

Kate's Picks: A Guide to 23 of My Favorite Twin Cities Shops

W&D Holiday Gift Guide: Kate's 13 Favorite Things from 2019

How to Welcome a Guest When You Don't Have a Guest Room

An Order of Rage with My Coffee, Please

An Easy Holiday Dinner You Can Make for Guests in No Time


Arrow Alone

the latest

Thank you for being here. For being open to enjoying life’s simple pleasures and looking inward to understand yourself, your neighbors, and your fellow humans! I’m looking forward to chatting with you.

Hi, I'm Kate. Welcome to my happy place.

Easily navigate all our recommended products across beauty, fashion, decor, and wellness. 

SHOP W&D Loves ›