I want to offer you a FREE month of Premium membership to check out these classes and more.

Behind every strong brand there are answers to these questions: Why do they exist? What do they do? And, how do they make their mission a reality? Supported by a brand’s core values, a focused belief statement is essential to driving brands forward, keeping all aspects of businesses tracking along to the same long-term goals.

The same rules apply to even the smallest businesses.

So last year, I took everything I had learned from corporate brand consulting and turned them into classes made to fit small businesses and budding entrepreneurs. I worked with  Madesmith and CAMP on branding initiatives, and both of these experiences were so gratifying. I was looking for a way to replicate those experiences but on a bigger scale. Enter Skillshare, an online community for creators, teachers, and students alike.

The team at Skillshare reached out to me last fall inquiring about a potential collaboration, which initially was more creative-focused. While I love working on the creative side, I was more interested in sharing a skill set that can help focus creative pursuits: a strong brand platform.

Those familiar with my background know that I spent a few years at the branding firm Cue here in Minneapolis. Since moving to W&D full-time, brand development is what I’ve spent most of my time doing, even as I moved away from graphic design. What I’ve found is strategic development gives creative ideas wings, and I’ve really enjoyed laying the groundwork for the creative and marketing departments looking to retool their brand. I’ve been very fortunate to be able to put into play this newfound passion of mine in some of my consulting roles, specifically with Fossil. Skillshare was on board with shifting the concept from a creative focus to developing a professional (or personal) brand.

I’m excited to tell you that my class, “Personal and Lifestyle Branding: Building Your Story” is now available on Skillshare. The class comprises of 5 videos, roughly 45 minutes, with some light homework involved.

Enjoy a FREE month of Premium membership on me. Be sure to check out my classes and the many others offered by Skillshare!

Let me know what you think!

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Images: Big thanks to Graphictwister for helping me with the images. Also, the amazing Heiday Floweing Cacti V print in both images!

Kate Arends

Kate is the founder of Wit & Delight. She is currently learning how to play tennis and is forever testing the boundaries of her creative muscle. Follow her on Instagram at @witanddelight_.