The Brands and Products We’re Shopping This Black Friday (And All Weekend Long…)


The Brands and Products We're Shopping This Black Friday (And All Weekend Long...)
Photo by Melissa Oholendt for Wit & Delight

Let the official holiday shopping season begin!

I’m sharing a curated guide of a few of the brands and specific products our team has our eye on this Black Friday, and all weekend long. But first, a few important reminders before you begin your perusing.

I’ve said this before and I’ll say it again: You very well may not be looking to buy a single thing this weekend! That’s great. Trust your instincts and if you’re only giving in to the sale-infused frenzy to buy something you’ll regret later, don’t do it. We’re sharing this list of sales in case you are looking to do a bit of shopping and want some ideas for where to start, but there’s no pressure to buy anything at all. (If you’d like, you can read more about my approach to gifting mindfully here.)

Also, remember your local businesses this holiday season! While they might not offer the deals or discounts of the larger retailers, they are an important part of your community and it’s MORE than worth supporting them. (You can find more info about 23 of my favorite local retailers here!)

Long story short? Check in with yourself before you go to check out. Get the things that feel right and leave the rest behind. And might I suggest making a list (if you don’t yet have one) of things you’ve ALREADY had your eye on these past few weeks and months, so when it comes time to purchase something, more often than not it’s an item you were already planning on buying anyway. That, my friends, is an intentional way to go about shopping, not only this weekend but also whenever sales pop up all year long.

Without further ado, some of the Black Friday sales we have our eye on, and a few of the items our team is planning to buy today too.


Image via Equilibria

20% off sitewide (plus an extra 15% off for new customers who use code “witanddelight”)

Equilibria is an incredible, female-founded brand that sells CBD products to help with a range of things like menstrual pain, everyday anxiety, and sleep. From Friday, November 27 through Monday, November 30, Equilibria is offering 20% off sitewide, and orders $150+ will receive their new full-size Daily Treatment Oil as a gift with purchase!

Our Place

Image via Our Place

Sitewide sale on ALL products with code: SUPERSALE

Get $50 off the bestselling Always Pan (and deals on ALL tableware as well) with code: SUPERSALE. We love Our Place and a few members of our team have already bought the pan as a holiday gift this year!


Image via Article

Select items up to 50% off

We’ve owned many an Article piece over the years—it’s an incredible furniture brand all-around. Their sale will run until Monday, November 30 with select items up to 50% off!

The Citizenry

Image via The Citizenry

Spend $130 at The Citizenry on Black Friday and fund one month of school for a girl

This year, The Citizenry will be donating all profits from Black Friday to support art and education in Colombia through Santa Maria Foundation. Every $130 spent at The Citizenry on Black Friday will fund one month of school for a girl.

Annie Selke

Image via Annie Selke

20% off in-stock items sitewide

Through Tuesday, December 1, take 20% off in-stock items sitewide at Annie Selke, an amazing home furnishings brand. I have my eye on a few pieces for the new house, including a rug from the Bunny Williams collection and these taper candles, shown above.


Image via Rejuvenation

20% off everything, 25% off $1,500 or more

Rejuvenation is one of my favorite go-to brands for lighting, but they carry so much more than that, and today everything on their site is 20% off. You won’t see this deal there often, so if you’re in the market, take advantage while it’s here!


Image via Madewell

Up to 50% off with code VERYMERRY

It’s no secret that Madewell is one of my favorite places to turn to for everyday apparel (and one our team’s overall favorites too). Take a peek at their curated gift guide to find something for anyone on your list.

Lulu & Georgia

Image via Lulu & Georgia

25% off your purchase with code: THANKFUL

Lulu & Georgia is a favorite around these parts for home furnishings and decor. Browse their site for pieces to fit any room in your home, and take 25% off your purchase through Sunday, November 29.

Artifact Uprising

Image via Artifact Uprising

10% off all, 15% off $100+, and 20% off $175+ with code: VERYMERRY

We’ve used Artifact Uprising to create books for the kids, our parents, and to memorialize our wedding day. They’re an incredible destination to create meaningful gifts to last a liftetime.


Image via Anthropologie

30% off everything

Anthropologie sells clothing, home goods, and gifts alike. This is a one-stop shop for holiday gifting. And they’re offering 30% off EVERYTHING right now.


Image via Huckberry

1000+ deals at the best prices of the year

Joe recently shared his gift selects from one of our favorite brands for apparel, everyday carry items, home goods, and more. Score Huckberry’s best prices of the year when you shop there this Black Friday.


Image via Ruggable

Save 20% Off with promo code BFCM20

Ruggable offers machine washable rugs in a wide variety of colors and styles. Our editorial director has had her eye on this red option for her entryway.


Image via Vitamix

Up to $100 off + free shipping on orders over $100

Kitchen appliances are a great item to purchase while they’re on sale, and our new business director, Erin, is looking to do just that with a Vitamix blender. Shop the sale through Monday, November 30, while supplies last.

West Elm

Image via West Elm

15% off furniture and 20% off everything else

Shop West Elm for big savings on pieces sitewide. This year, West Elm is also donating 50% of proceeds from all West Elm LOCAL purchases through November 30 to their Equity Action Charity partners, and 100% of proceeds on Giving Tuesday, December 1.

Editor’s Note: This article contains affiliate links. Wit & Delight uses affiliate links as a source for revenue to fund operations of the business. Have a question or want to learn more about how we use affiliate links? Shoot us an email.

BY Kate Arends - November 27, 2020

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November 28, 2020 11:14 am

Love this list, still haven’t tried CBD which is something I have been interested in for a while

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