About W&D


Wit & Delight is an ongoing project created by Kate Arends. Founded in 2009, the lifestyle website has evolved into a brand that celebrates a combination of veracious expression and simple elegance with an approachable, yet edited point of view. Above all, Wit & Delight is dedicated to the development of it’s readers, promoting self discovery, mental health advocacy, and wellness topics as the foundation of a life well lived.

Wit & Delight reaches a million readers everyday, and has been featured in Martha Stewart Living, Women’s Wear Daily, Fast Company, New York Times, and Elle Decor, among other national publications. In 2014, Wit & Delight introduced a limited-edition product line with Target Corporation.

About The Author

Kate Arends is a St. Paul-based creative and multichannel marketing consultant with extensive experience in the design industry. For over 9 years she has created brands from the ground up; building them to thrive in omni-channel climates. In addition to running Wit & Delight, Kate creates award-winning strategic design, marketing, and product solutions for nationally renowned brands including Target, 3M, Fossil, and Red Wing Heritage. Her design work has been published in AIGA 365, Communication Arts and Print Magazine.

Kate lives in St. Paul, Minnesota with her husband, Joe Peters, and their sweet English labrador, Winnie Bear.

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Overall Unique Followers: 3.1 Million

For inquires and press kits, email: studio@witanddelight.com
For hiring inquiries, email: kate@witanddelight.com