About W&D

The Author

Kate Arends is a St. Paul-based creative and multichannel marketing consultant with extensive experience in the design industry. For over 9 years she has created brands from the ground up; building them to thrive in omni-channel climates. In addition to running Wit & Delight, Kate creates award-winning strategic design, marketing, and product solutions for nationally renowned brands including Target, 3M, Fossil, and Red Wing Heritage. Her design work has been published in AIGA 365, Communication Arts and Print Magazine.

Kate lives in St. Paul, Minnesota with her husband, Joe Peters, and their sweet English labrador, Winnie Bear.

The Blog

Wit & Delight was created in late 2008 while Kate was working as a graphic designer in Minneapolis, Minnesota. The name “Wit & Delight” was derived from Kate’s experience of discovering and developing her own personal style – “Wit” is a sharpness and quirkiness to the process, while “Delight” is finding the joy and the humor throughout each step.

Kate Arends started Wit & Delight to discover how style fit into her life. At 24, she had a love for beautiful things, but wasn’t sure how to harness it into a distinct sense of style. Kate was purchasing high-end products instead of the right products, putting herself in credit card debt and filling her closet and apartment with things in attempt to figure out who she really was.

Wit & Delight became Kate’s way of considering all areas where style is concerned, serving as a platform for her thought process in developing her own personal style. Since it’s inception, Wit & Delight has become an established brand in new media, garnering 3.1 million unique followers.

The Studio

Wit & Delight Studio is located in Minneapolis, Minnesota. We specialize in creative and multichannel development, with extensive experience in the design industry, creating brands from the ground up; building them to thrive in omni-channel climates. We offer re-branding, high-level communications strategy, graphic design, art direction and content creation.

Career clients include: Jack Daniel’s, Southern Comfort, Lifetime Fitness, Thymes LLC, Kate Spade, Levi’s, Gap, Levi’s Madewell, Sperry Topsider, H&M, Anthropologie, Shinola, Topshop, and Warby Parker.

The Products

In September 2014, Wit & Delight launched a limited-edition line of product with Target Corporation. Since the collection launched, the brand has been consulting a handful of retail clients on product development and digital marketing activations. In 2016, Wit & Delight launched their section collection in Target Store and continues to look for new opportunities to design and develop product in the lifestyle category.


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Overall Unique Followers: 3.1 Million

For inquires and press kits, email: studio@witanddelight.com
For hiring inquiries, email: kate@witanddelight.com