Wit & Delight readers, meet Parc Boutique. A staple for affordable women’s fashion in Northeast Minneapolis, owner Thao Nguyen has big plans for Parc, expanding her business to include a full service e-commerce site. I met Thao in January over coffee and was thrilled when she asked me to help rebrand Parc and design their website. She’s been a dream client-turned friend and total inspiration.
Thao and I worked to refresh Parc’s identity to better align with women who shop there. We explored some moodboards to visually define Parc’s brand and found that the new look needed to be modern, approachable, stylish and classic. From that point we reinterpreted the tree icon, simplified the color palette & refreshed the graphic elements. We’re really happy with the result!
Thao worked with Style Architects to create their first lookbook, which was shot by Wing of Canary Grey. I hope you guys enjoy the site! Great things to come for Parc Boutique. Here’s a few bonus behind the scenes shots and some of my favorite pieces in the shop today!